The importance of elections
How much time and effort should tech companies be devoting to protecting the integrity of elections on their platform? Plus, pictures from my fishing trip.
Greetings from Eagle River, Wisconsin. Iām back after a phenomenal week of fishing in Canada with Thunderhook Fly-Ins where between the four of us we caught 476 fish. My mom and I tied for the most caught - 156 - and she got the biggest walleye at 26 inches and I got the biggest northern pike at 38ā. Probably best for peace in the family that it ended in a tie. š Note in case anyone from the Canadian government is reading: The vast majority of this was catch and release. We only kept what we ate for shore lunch and brought home our limit of eight walleye.
While I was reeling in those fish the New York Times published a story on how elections are no longer a priority not just for Mark Zuckerberg and Meta but also for Twitter and other tech companies.
Thereās no doubt that Facebook/Meta, Twitter, Google, and others are still doing a lot of work on election integrity around the world. However, it is also true that they have made changes since the 2020 election ended. Google, for instance, is the only one that Iāve seen so far put out a blog post about what theyāre all doing for the midterms. Meta and Google did announce updates to their political ad policies. That of course doesnāt mean the others arenāt doing anything - we just donāt know what it all entails.
Ever since I left Facebook Iāve grappled with the question of if work specifically around election integrity is the right focus. These feelings/thoughts have intensified over the last few weeks as Iāve had various conversations with people and in reading the Times article. After all, protecting democracy goes way beyond elections and maybe Iām just holding onto the past. Maybe Mark and Meta are right that there shouldn't be a lot of people specifically focused on elections and instead it should be just broader integrity work. After all, despite all the work they and other companies have done all they seem to get is more criticism.
On the flip side, elections are major moments and milestones in any democracy. They are events where we see a dramatic increase in the amount of content pushed out across platforms and when we are likely to see interference. While you canāt anticipate every single issue that might emerge you can plan for them. You can learn from previous elections. You can keep improving your defenses.Ā
So, while I understand why companies might be pulling back it also makes me very sad and worried. I feel like we are normalizing and accepting how various actors exploit the systems rather than tackling the really hard problems. I continue to be incredibly worried that we are not ready for all of the elections that will happen in 2024 - many of which will actually start in 2023. Iām worried that we continue to mainly focus on Facebook and arenāt thinking about the role that newer platforms like TikTok, Discord, Telegram, and others will play. If we only turn our focus to this two years from now we will be at a serious disadvantage for what we can actually do.
Thus, for this newsletter, I thought Iād go through some of the things I would like to be seeing not just from tech companies but also from regulators, civil society, and the media. Before I begin I do want to acknowledge how incredibly biased I am on this topic. If anyone disagrees with any of this and is willing to chat about it I would love to do that. I donāt want to be stuck in the past, but I also just canāt bring myself to think that this still shouldnāt be a priority.
Start planning and research now: During my time at Facebook we usually started planning for an election a year and a half to two years from Election Day. For countries where there were strong rumors of snap elections (looking especially at you UK and Israel) I called them the ākeep the car runningā countries. This meant we got things ready so we would be ready as soon as an election was called. At the very beginning, weād beĀ
Identifying the team members across the company that should be a part of the group working on that election.
Conducting research trips to understand how the platforms were being used by voters, political parties, candidates, and others.Ā
Assessing the various election laws such as those around political advertising.
Conducting threat ideation exercises.
Looking at what products we wanted/needed to build.Ā
Identifying what partnerships we wanted to do.
Building all of this into a two-year roadmap with key milestones and reviews identified.
This is the time to identify the gaps so you have time to hire the people, build the tools/products and develop the partnerships before things get crazy. This goes not just for tech companies but anyone who is paying attention to and doing work in this space.
Pay attention to company announcements: This one is for all those watching closely what the tech companies are doing. There are so many aspects to what companies have promised around elections in the past that it can be easy to get confused over what they are ā or arenāt - doing. Some of the things to pay attention to are:
What did they do during the U.S. 2020 election that they are no longer doing in the U.S. and/or have or havenāt expanded to other countries elections? Twitter, for instance, stopped āenforcing the civic integrity policy in relation to 2020 election lies āsince March 2021.ā" Facebook announced it was labeling posts in Brazil around the election but not in other countries and we donāt know why they are choosing to do this in some but not others. Weāre also still waiting on the results of the 2020 research Facebook partnered with academics on. They delayed it last July saying it would be ready by the first half of 2022. Will we see something this week?
What products are they building? Building proactive classifiers to find problematic content is different from products for political ad transparency or election day reminders. They are often even run by different teams. You know a company is serious about this work depending on how much the product teams care about it and are dedicating resources to it. This is not to diminish the work the policy, partnerships, ops, and other teams do, but at the end of the day, thereās only so much non-product work that can do to protect the integrity of the platform. When reading the lengthy posts that the companies release about their work pay special attention to what ISNāT mentioned. Moreover, pay attention to which platforms arenāt saying anything.
Side note on this. Itās perfectly reasonable that some products donāt make sense for all elections or maybe the research shows it doesnāt work as intended. Maybe itās being replaced with something else. But I think companies should be transparent about this and the criteria they use to determine what to do versus not.
Platform policies about elections. Keeping track of all the company policies around elections is a nightmare. There are different ones for different countries. Some were one-time things that are no longer enforced. Each platform is a little different. Where are platforms being clear and transparent about what policies do or do not apply to different elections? What are the values and priorities they are using to determine their decisions?
Research and transparency efforts. How are companies helping researchers understand what is happening on the platform? What internal research are they doing to understand their own impact? While not all of this may be prudent to release publicly there should be some plans for transparency.
Compliance with government regulations. Not all regulations are great. As Freedom House noted in their report earlier this year many countries have implemented laws that will suppress minority voices versus elevate them. In other places like the European Union, we have a bunch of new rules about to be put into effect. How are companies thinking about compliance in these areas and how should actors in those countries prepare?
Partnerships. Whether itās working with fact-checkers or civil society groups, partnerships are key to any successful elections program. Understanding how these work and where or where they donāt have input on a companyās decisions is important.
Exec involvement. This is a double-edged sword. In some cases, people feel uncomfortable with a single person like Zuckerberg or Musk having the final say on what is or is not allowed on the platform. On the other hand, their interest and involvement mean engineers will want to work on it and resources will be allocated. Goes back to what I said about how product interest and involvement is the real measure by how much effort a company is putting into this work.Ā
If you are a company executive - donāt promise you can do things that you know the technology is not able to do yet. One of the biggest mistakes I think companies made post-2016 were all these grand announcements of the things they would do and build that they couldnāt execute to the level that people were expecting. I would have much rather seen FB and others manage expectations far better.
Define success. One of my biggest frustrations about all of this is that when I ask people about how they would define success and feel like a company is ādoing enoughā they donāt have an answer. No one knows how to define this yet. Most people base it on what they are reading in the news which will come from what journalists choose to pay attention to, how they frame it, and the academics and others who are researching it. We need to do more to help companies know what we are looking for. Iām working on a white paper that looks at the last twenty years of tech company work on elections, comparing what different platforms did and how it is evolving.
There are many other things that need to be paid attention to in preparation for elections, but this is a start. Maybe over time how we expect companies to protect the integrity of elections on their platforms will evolve, but given how perilous this time currently is I would hope to see more attention being paid, not less. My gut is that instead, weāll find ourselves scrambling once again to be reactive as certain events happen versus being as proactive as we could be. It doesnāt have to be that way though.
What Iām Reading
The Sunday Show Podcast: Peering Inside the Platforms
Washington Post: Sen. Charles E. Schumer targeted in battle over Big Tech regulationĀ
The Verge: The brewing fight to keep abortion info online - The VergeĀ
NYTimes: Opinion | The Bromance of Donald Trump and Rudy GiulianiĀ
Protocol: These firms helped elect Democrats. Now they work for Big Tech.Ā
Protocol: The DNC has a new secret weapon for finding votersĀ
Bloomberg: Meta Pulls Support for Tool Used to Keep Misinformation in CheckĀ
NY Times: As Midterms Loom, Elections Are No Longer Top Priority for Meta C.E.O.Ā
Rest of World: A secretive digital weapon propelled Rodolfo HernĆ”ndez to Colombia's presidential runoffĀ
The Verge: Facebook plans 'discovery engine' feed change to compete with TikTokĀ
NY Times: Bumble and Lawmakers Are Fighting 'Cyberflashing'Ā
Politico: What's wrong with the GDPR?
Gizmodo: The Facebook Papers: How Meta Failed to Fight Against American Climate Denial
Think Tanks/Academia/Other
Sens. āāCotton, Braun, Young, Sasse, Rubio and Wicker: Letter to Secretary Yellen about Tik Tok
European Parliament: Draft report on the proposal for a regulation of the European Parliament and of the Council on the transparency and targeting of political advertising
Nature: Combining interventions to reduce the spread of viral misinformationĀ
Reuters Institute: Digital News Report 2022Ā
Murmuration: A Gen Z Research ReportĀ
UW Madison: 2021-2022 Annual Report for the Center for Journalism EthicsĀ
Knight First Amendment Institute: Rereading Bluman v. Federal Election CommissionĀ
Brookings: Data misuse and disinformation: Technology and the 2022 electionsĀ
NYU Stern Center: You Tube: A Platform āWeaponizedāĀ
Journal of Quantitative Description: Digital Media: Repeat Spreaders and Election Delegitimization
European Union: Strengthened Code of Practice on DisinformationĀ
Yale/Twitter: View of Reconsidering Tweets: Intervening during Tweet Creation Decreases Offensive ContentĀ
Companies
Microsoft: Defending Ukraine: Early Lessons from the Cyber War - Microsoft On the IssuesĀ
Microsoft: Microsoft to acquire Miburo to boost threat intelligence research into new foreign cyber threatsĀ
Jobs
Calendar
Topics to keep an eye on that have a general timeframe of the first half of the year:
EU Passage of DSA and DMA
Facebook 2020 election research
Oversight Board opinion on cross-check
Senate & House hearings, markups, and potential votes
June 25 - July 1: Aspen Ideas Festival, Aspen, Colorado
June 14 - Nevada Primary (Cortez Masto defending Senate seat)
August: Angola elections
August 2 - Arizona and Missouri Primaries (AZ Kelly defending Senate seat, MO open Senate race)
August 9 - Wisconsin Primary (Ron Johnson defending Senate seat)
August 9 - Kenya elections
September 11 - Sweden elections
September 13 - New Hampshire Primary (Hassan defending Senate seat)
September 13 - 27: UN General Assembly
Sept 20 - High level general debate begins
September 28 - 30: Athens Democracy Forum
October 2 and 30 - Brazil
November 8 - United States Midterms
Events to keep an eye on but nothing scheduled:
Code 2022 - Vox/Recode Silicon Valley Conference