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Transcript

The World Needs Your Brand of Magic

Building a Business That Feels Like You With Rachael James of Wild Alabaster

What if your business could be both wildly successful and soulfully aligned? In this episode, I talk with Rachael James, the founder of Wild Alabaster and Urban Alchemy Coffee Co., about building brands that are both beautiful and healing, crafting a life that fits your actual needs, and how to panic responsibly when the momentum takes off faster than you planned.

We talk about:

  • How she accidentally became a crystal dealer and made $10k in a weekend

  • Her philosophy of therapeutic retail and what makes an experience sacred

  • Why she believes in magic, science, and the power of aesthetic healing

  • How she navigates burnout, motherhood, and scaling without losing herself

  • The power of branding, pacing, and staying rooted in your “why”

Whether you’re building a business, a portfolio life, or just figuring out your next chapter—this episode is a warm, grounded reminder that you don’t have to do it all at once. The thing meant for you will show up.

🛍 Use code ANCHOR20 for 20% off at wildalabaster.com

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